Taking it to the top with Schwarzkopf Professional

Schwarzkopf Professional is one of the top three professional hair care brands in the world, created out of a true passion for hair.

Beach House was responsible for driving awareness for brand, as well as developing a community of passionate evangelists within the professional beauty and consumer communities alike.

To do this, the Agency created a robust, multi-layered program across media, social, influencer, pro artistry, retailers, digital, and experiential -- from fashion and entertainment partnerships to social media strategy, content creation and community management to desksides, pitches, and media events, to red carpet campaigns and stylist brand-building campaigns, and so much more; essentially pulling all the levers to build the brand into what it is today: one of the most notable professional hair care brands in the world.

“Hairstylist Odile Gilbert texturized hair using OSiS+ Dust It Mattifying Powder by Schwarzkopf before pinning it up.”

— vogue

“To create Nina Dobrev’s braid, sprinkle a bit of texturizing powder, like OSiS+ Dust It Mattifying Powder, at your roots to add grip and lift without teasing.”

— Allure

HOW DID WE DO IT?

Media Relations
Tastemaker Marketing
Creative & Art Direction
Strategic Partnerships
Digital Content Production & Post Production
Casting
Social Media Strategy & Execution
Social Media Playbook
Brand Communication Strategy
Product Launch Communications
Desksides
Eventing
Creative Mailers
Hairstylist + Pro Artistry relations
Entertainment Marketing

THE RESULT?

The Agency strategically grew Schwarzkopf Professional into a powerhouse hair color, care, and styling brand; making it a top 10 global hair brand in EMV, according to Tribe Dynamics -- and doing so time and time again.

We created countless media impressions for the brand in leading print, digital, and broadcast coverage; featuring new launches, key campaigns, red carpet, fashion week, and more in such outlets as Vogue, Allure, Bazaar, InStyle, The Cut, Marie Claire, W, Vanity Fair, Refinery29, Health, Elle, WWD, Glamour, Oprah, People and more.

Meanwhile, we crafted 360-degree partnerships with some of the biggest names in fashion: Rodarte, Prabal Gurung, Rag & Bone, Phillip Lim, and Altuzarra, leveraging press, influencer, and social media opportunities into millions of impressions while building a professional team of A+ players to represent the brand.

We developed a captivated, highly engaged, organic fanbase with hairdresser tastemakers across social media and beyond, growing an Instagram community from literally nothing into what it is today -- a leading social voice in the professional haircare category with hundreds of thousands of engaged followers.

Through experiential eventing, we continued to move the needle and strengthen these real-life relationships -- including intimate dinners, science-themed interactive events, Coachella activations, and even a day learning the Rockette’s famed Christmas Show dance in the private Radio City Music Hall Studio to support the launch of a themed product.

Beach House executed all social media strategy across multiple channels -- from content creation and positioning to community management and creative campaigns that won the Agency the OMMA Marketing Award for our strategic multi-channel campaign for the OSiS collection.