Backstage diaries with Sultra
Sultra, the luxury hair tool brand rooted in high fashion, is globally known for their Bombshell collection of clipless rod irons, straightening iron, and blow dryer that not only delivers runway-worthy style, but does so while mending and defending the hair.
To help communicate the brand's fashion-first position, the Agency has developed ongoing partnerships with designers Rodarte and Proenza Schouler; both labels who are known for taking risks, producing the most iconic shows of New York Fashion Week, and who work with the most esteemed talent in the industry.
To capitalize on these partnerships, the Agency created 360-degree programming that lived across media, social, influencer, pro artistry, retailers, digital, and beyond - All of the makings of a modern, integrated communications program.
“Best in Beauty Award 2019: Sultra The Bombshell 1.5-inch Clipless Curling Rod”
“Once you get the hang of manually wrapping your hair around this well-constructed ceramic rod (hold it facing down) you can create a full head of waves in minutes.”
HOW DID WE DO IT?
Media Relations
Creative & Art Direction
Photography
Influencer Relations
Develop Pro Artistry Team
Digital Content & Post Production
Social Media Strategy & Execution
Brand Communication Strategy
Contract Negotiation
Event Activation
Retailer Relations
THE RESULT?
Coverage. Coverage. Coverage.
Vogue. Elle. Allure. Glamour. W. Wall Street Journal. Byrdie. Mane Addicts. InStyle. Women's Wear Daily. Fashionista. Harper's Bazaar. Elle. Into the Gloss. Us Weekly. Daily Mail. Refinery 29. New York Times....and dozens more outlets covering these looks -- and the Sultra tools to create them with detailed tutorials. Our backstage presence helped to further get in front of key editors for other stories, as well -- such as the highly coveted Allure "Best of Beauty Award" for the Sultra Bombshell 1.5" Curling Wand.
Partnerships with the most notable influencers -- from Shea Marie to Kandee Johnson -- delivering millions of impressions of content to a dedicated audience of engaged fans, which in turn created new user acquisition both socially, as well as customers.
Elevated, stunning owned images for global usage across social and digital, bringing a sophisticated lens to the brand and truly conveying who Sultra is through photography assets.
A passionate team of pro hair stylists to help spread advocacy, as well as deep rooted relations with some of the most well-respected fashion stylists in the world -- all working in tandem to provide content, and media coverage.
“Hairstylist Odile Gilbert used Sultra After Hours Clipless Curling Wands in 1-inch and 1.5-inch rotated away from the face at Rodarte.”
“Stylists used the Sultra After Hours 1-inch and 1.5-inch Clipless Curling Wands and alternated twisting hair towards and away from the face for a more natural finish.”
“This cult-favorite one-inch wand is great for any hair length (take if from someone who’s proved to be ever the chameleon over the years) but is especially handy for short hair. Plus, it’s also probably one of the least damaging.”
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