Giving Alterna Caviar Haircare a fresh new social life

Alterna Caviar Haircare; pure, proven, professional hair care that transforms after just one use -- since 1997. Armed with the science of skincare and scientific “free of” formulas, stylists and consumers around the world have found an effective solution in Alterna Caviar that continues to stay true to their ethos for over 22 years.

Beach House was brought on by Alterna Caviar Haircare to help create a new era in the much-coveted luxury haircare brand that better-emulated these values, ingredients, and experience across social, while developing a rich community of consumer and pro hairstylist advocates.

Incorporating the brand's deep roots in luxurious ingredients with a celebration of self-care rituals, the Agency created beautiful, elevated imagery, smart partnerships, and impactful campaigns to bring to life a new era for the brand.

HOW DID WE DO IT?

• Social Media Strategy & Execution

• Social Media Playbook

• Creative & Art Direction

• Strategic Partnerships

• Digital Content Production & Post Production

• Casting

• Brand Communication Strategy

• Talent Procurement

• Contract Negotiation

• Creative Mailers

THE RESULT?

The result? Within months, Alterna Haircare's social following more than doubled, engagement increased 70%, and a dedicated tribe of professional stylists and consumers began conversing passionately about the brand.

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