BUILDING A COVETED CLEAN SKINCARE BRAND WITH GOLDFADEN MD
Goldfaden MD is the first dermatologist-developed natural skincare brand designed to create clinical, radiant results. Led by sisters Lauren and Lisa Goldfaden, the brand embraces clean, sustainable beauty with the perfect fusion of plants and science.
To drive awareness and a develop a tribe of devoted advocates for the brand, the agency utilized a strategic 360 approach that not only created buzzworthy press and social moments for the brand's launches and cult-classics, but executed smart, needle-moving partnerships that emulated the brand's core values and ideals
“Developed by dermatologist Gary Goldfaden, Goldfaden MD is one of the most seriously effective lines in the natural beauty space.”
“This dark circle cream puts my face to sleep and is light enough that you don’t notice it’s working.”
HOW DID WE DO IT?
Media Relations
Thought Leadership
Creative & Art Direction
Strategic Partnerships
Creative Consulting & Strategy
Digital Content Production & Post Production
Casting
Social Media Strategy & Execution
Brand Communication Strategy
Packaging Design
Product Launch Communications
Desksides
Eventing
The Result
Numerous awards, strong social identity and growth, consistent media coverage, and an engaged community of brand loyalists, with strong YoY global brand growth. Ongoing coverage across top media outlets keeps the brand front of mind, while developing thought leadership opportunities for its female leadership has brought a deeper emotional connection and added awareness.
Events with punch have melded Goldfaden's efficacious skincare, core values, and the wellness community together in a rich, real way -- from an interactive product launch at West Hollywood's Allbright, to an experiential day with Casper dedicated to understanding the connection between beauty and sleep, and an intimate wellness brunch hosted by the brand's founders sharing insights on balance -- both in skincare and in life.
Thoughtful campaigns across digital and media have developed further roots in the wellness community, while expanding reach and awareness, such as the brand's International Women's Day campaign in which we paired the brand's founders with other women leaders within the wellness space, such as the founder of clean cosmetics company Ilia, the creator of Lekfit -- LA's hottest workout program -- holistic nutritionist Elissa Goodman, and wellness blogger FittyBritty, for a creative shoot and product launch that celebrated these women's achievements -- and the inner beauty behind them.
“This mask packs a major punch where instantaneously visible (and long-lasting) results are concerned.”
“You can’t go wrong with any of the brand’s formulas, but this detox in a tub is one of my go-tos if my skin has been flaring up.”
“A top acne buster, and great for oil-free moisture.”
“Goldfaden M.D. Bright Eyes stands out for its dark-circle fighting and eye-bag-de-puffing abilities. Pack your bags, bags!”
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