Celebrating Face Halo’s Birthday

Face Halo is the game-changing, eco-conscious, non-toxic, just-add-water, reusable makeup remover. Makeup artists, celebs, and beauty aficionados everywhere are ditching their makeup wipes for Face Halo. Created by Australian beauty and wellness entrepreneur Lizzy Pike and partner Chloe Morello, each Face Halo replaces up to 500 makeup wipes -- doing better for not only for that visage, but also the environment.

To support the brand's 2nd birthday -- and launch into the US marketplace -- the agency threw a birthday bash like no other, putting together an interactive experience showcasing Face Halo's efficacy, as well as its environmentally conscious values, all while having a fun, fabulous celebration to reinforce IRL relations -- cake and all.

“I begin by using the Face Halo to remove it [because] it’s been a savior for my sensitive skin, which doesn’t enjoy makeup remover anymore.”

— Allure

“In just one wipe, the microfibers in this densely packed pad remove all traces of eye makeup (or any makeup, for that matter)... With good care, it lasts for 200 washes, and has extended the life of my own white pillowcases.”

— THE CUT

HOW DID WE DO IT?

Media Relations
Influencer and Tastemaker Relations
Brand Communication Strategy
Contract Negotiation
Event Activation
Retailer Relations

The Result?

Millions and millions and millions of eyeballs on the brand from content from notable beauty creators Chloe Morello, Manny Gutierrez, Annie Lawless, Desi Perkins, Sona Gasparian, Christen Dominique, Maryam Ghafarinia, Lexi Mars, and dozens more.

Media excitement translating into press across major digital outlets and millions more impressions across the board.

Esteemed makeup artists becoming educated about the brand and passing along this knowledge -- and newfound passion -- to their clientele; forming a grassroots loyalist approach with legs.