lighting up voluspa

Voluspa is one of the premier purveyors of luxury scented candles and body products in the world today. Handcrafted California luxury, Voluspa features exquisite scents, cool, colorful, reusable containers, and perfectly formulated candles with globally sourced fine fragrance quality ingredients.

The agency worked with the brand for over a decade, crafting an approachable luxury message through media outreach, tastemaker relations, eventing, entertainment marketing, strategic social media content and engagement, and so much more; helping to develop Voluspa into one of the most recognizable home fragrance brands in the world today.

“With its combo of sweet vanilla and woody oak, this Voluspa Crisp Champagne candle is the perfect masculine/feminine contrast.”

— instyle

“Think of this amber scented candle like a Sia track. Its sensual aroma and ambient lighting get you both in the mood stat.”

— Cosmopolitan

HOW DID WE DO IT?

Media Relations
Thought Leadership
Tastemaker Relations
Entertainment Marketing
Creative & Art Direction
Strategic Partnerships
Social Media Strategy & Execution
Social Media Playbook
Brand Communication Strategy
Product Launch Communications
Desksides
Eventing
Creative Mailers

The result?

Over a billion impressions across the best and brightest print, digital, and broadcast outlets. From Oprah to the Today Show, Vogue to Vanity Fair, J Lo to Miley, Selena to the Kardashians, the Wall Street Journal and the New York Times....and beyond.