Bringing soul to Bodyography
Bodyography creates products that bridge the gap between trained professionals and extraordinary beauty lovers through 'beauty with a conscience’ — 100% cruelty-free, a variety of vegan-friendly options, and formulas that are always free of talc, triclosan, parabens, mineral oil, sulfates, lead, and gluten.
The agency was brought on to help bring wider awareness for the brand, while developing advocacy through traditional media, content creation and social media, tastemaker and entertainment marketing, thoughtful partnerships, and eventing.
“Bodyography products are definitely worth trying out for yourself. If you’re anything like me, they’ll quickly become the staples of your daily makeup routine. ”
“This makeup spray ensures your skin looks vibrant by preventing oiliness and shine.”
HOW DID WE DO IT?
Media Relations
Creative & Art Direction
Strategic Partnerships
Digital Content Production & Post Production
Social Media Strategy & Execution
Brand Communication Strategy
Product Launch Communications
Desksides
Eventing
Creative Mailers
Pro Artistry relations
Entertainment & Influencer Marketing
The Result
Through smart, targeted media relations, the Agency was able to secure millions of impressions across valuable beauty-centric outlets, as well as lifestyle-driven ones to create wider reach -- from Allure to Oprah. With a rich storyline around the brand's bestselling Glitter Pigments, we were able to leverage this collection into a cult-classic favorite that has consistent fanatical coverage -- and sales.
In the last 12 months alone we've created a refreshed social aesthetic with dozens of pieces of top-performing content, garnered hundreds of influencer tutorials and testimonials, more than doubled the brand's Instagram following, and increased social engagements over 100%.
Event partnerships with tastemakers and editors, along with notable makeup artist Katie Jane Hughes, helped develop real-life relationships that also shined online, in print, and across digital.
“O Magazine’s associate beauty editor raves about Bodyography’s bold color payoff. ‘It has a creamy, non-gritty texture that makes it easy to apply with your finger and it delivers a crazy amount of shimmer that stays put. No primer or glue needed,’ she says.”
“When you want the look of an eye gloss without the goop of an eye gloss, these (Bodyography) glitter pigments are the chameleons to reach for. The super-soft flakes of pigment go on best with your finger for the most saturated coverage and a smooth, mirror-like finish. Also, they stay put all day and night.”
See more:
GETTING #HAIRSTRONG WITH AQUIS
Dare to Bare with Julep Beauty
Backstage diaries with Sultra